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Organic Search Engine Optimization Services (SEO)

The advent of Internet search engines marked a revolution of the way we find products, services and information. On an average day more than 60 million people are using search engines to find answers and solutions. They’re asking questions like:

  • How can I find an accountant in my area?
  • Where can I buy furniture at wholesale prices?
  • How do rotary motors work?

The beauty of search engine traffic is that it is highly targeted. Users referred from search engines are looking for precisely what you’re offering. All you need is to be visible when they’re searching.

So how can customers find you?

The major search engines frequently “crawl” the web using special programs, or “robots,” that quickly gather a variety of information on a web page before following links pointing to another web page, and so on. The information they gather is stored in an index.

When a user searches with a word or phrase the search engine returns results from the index sorted by complex algorithms, or mathematical equations, that are engineered to return the most relevant and authoritative web pages for the given keyword. Among the criteria involved are:

  • The code structure of the page
  • The number of links pointing to the page
  • The relevance of the page content
  • The “trust” or authority of the domain

Pay-Per-Click Advertising (PPC)

7 of 10 people use search engines to find local businesses! How would you like to be in front of those people? How about making sure you know what page they get to when they click on your listing? With Pay-Per-Click (PPC) advertising you can do just that!

What is Pay-Per-Click Advertising (PPC)?

Pay-Per-Click advertising allows you to bid on specific phrases and pay a certain amount of money every time someone clicks your listing. Along with the bidding and keyword phrase selection you also have the ads that display as your listings. These ads are the key to attracting searchers attention and getting them to click on your listing over the others. It allows you to more precisely manage where you show up, and how often.

How will PPC help my site?

A well managed PPC advertising campaign should effectively increase your ROI (return on investment). That’s right, that means put more money in your pocket. Ignite Media works very closely with our PPC clients to ensure we are doing everything possible to increase your click through rate, maximize your spend, increase your conversions and decrease the cost per conversion.

Is your site visible yet?

Take the next step; get your website visible to people searching for your products and services. Contact Ignite Media today and we’ll be happy to sit down, review your site, and come up with a comprehensive internet marketing plan.

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