Search Engine Optimization & PPC Glossary of Terms
Understanding the language of the internet...
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| Algorithm What the search engines use to decide who ranks where on their search results page. |
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| Keyword The basis of search engine optimization is the terms that you want to optimize your website for. These terms are called Keywords or Keyword Phrases. |
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| Landing Pages These are the pages that your PPC ads and organic search listings point to. Landing pages are extremely important to converting visitors into sales and/or clients. Proper setup and layout of these pages is critical to your conversion rate. |
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| Link Bait A term used to describe an article, blog post, or information on a website that will attract other people to link to that information from their websites or posts. |
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| Link Building The process of trying to aquire links from other websites to your own. |
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| Organic Term used to describe how a website can come up in the unpaid listings of the search engines. |
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| PPC Pay-Per-Click. A method of bidding on specific keywords to drive traffic to your website. |
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| Robots An automated program that is setup to carry out a certain function such as grabbing information from a website. |
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| ROI Return on Investment. How much you spend on advertising vs how much you make on that form of advertising. |
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| SEO Search Engine Optimization. The process of making a website as readible to the search engines as possible and promoting it to get more exposure and drive more traffic. |
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| Spider A tool used by the search engines to "view" your website and gather information about it. |
